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    <loc>https://www.kevinroesch.co/why-not-me</loc>
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    <priority>1.0</priority>
    <lastmod>2025-04-30</lastmod>
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      <image:title>Home - PROCESS MAKES PERFCT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1547074253790-OV81VIME0XOZNZ3E65ZY/KR_Hero.JPG</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1741150950642-78VY2CEGT0DM5W23OJYY/KR_Hero2_overlay.jpg</image:loc>
      <image:title>Home</image:title>
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  </url>
  <url>
    <loc>https://www.kevinroesch.co/coast-to-coast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1550464378417-VCTEMFZXVAYM0FSVC5LM/Coast_to_Coast.png</image:loc>
      <image:title>Coast to Coast</image:title>
      <image:caption>MACY’S COAST TO COAST BRINGING COMPANY CULTURE ONLINE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1550521106994-Z5JCW4H22JFN374AE5CR/cardsorting.gif</image:loc>
      <image:title>Coast to Coast - Card Sorting</image:title>
      <image:caption>Card sorting is meant to find out how users think content should be organized. You create your cards (pages of content) and set up categories that they can be placed into. Then, the user organizes the cards as they see fit. You can also set it up for users to edit categories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1550521147477-2N78LD5FRGI8KY8W2FZI/C2C_CardSorting_cut.png</image:loc>
      <image:title>Coast to Coast - Card Sorting Results</image:title>
      <image:caption>Before we event went to readers, discovery on all previous print content led to running card sorting internally and with our clients. We needed to recreate the publication’s information hierarchy now that the content would be digital. In doing so, features and functionality of this new interactive publication also began to build out.</image:caption>
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    <image:image>
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      <image:title>Coast to Coast</image:title>
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    <image:image>
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      <image:title>Coast to Coast</image:title>
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    <image:image>
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      <image:title>Coast to Coast</image:title>
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  </url>
  <url>
    <loc>https://www.kevinroesch.co/scc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1550357929910-XBYMQ9GC71YC2BUE0EOM/SCC_render.png</image:loc>
      <image:title>SCC</image:title>
      <image:caption>STCHAS.EDU THE FACELIFT ST. CHARLES DESERVES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1550357102863-W04YV489WNYNTLJFWILQ/SCC_FocusGroup_cut.png</image:loc>
      <image:title>SCC - Focus Groups &amp; Interviews</image:title>
      <image:caption>Focus groups and user interviews are one of the most direct and useful research tools if executed correctly. The key is to come to the table prepared to drive the discussion, yet be able to listen - let the conversation pivot - and not introduce bias.</image:caption>
    </image:image>
    <image:image>
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      <image:title>SCC - Sitemaps</image:title>
      <image:caption>Sitemaps are the blueprint of an application or site. Content hierarchy needs to intersect with user flow for the best organization. SCC had several different student and stakeholder types to reach, so the sitemap had to cater to each type.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1550378101907-MO40K7PD88GIXVRTRHS9/SCC_ArtDirection_cut.png</image:loc>
      <image:title>SCC - Art Direction</image:title>
      <image:caption>Research uncovered what type of media and functionality both potential and current students would be most engaged with, from the type of content St. Charles should create to driving visual direction for the site. Even down to photography - students want authenticity, not just beautiful landcapes or staged photos.</image:caption>
    </image:image>
    <image:image>
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      <image:title>SCC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1550348361259-JM7CU1PY3RDPSWKPSSF1/matese-fields-233175-unsplash.jpg</image:loc>
      <image:title>SCC</image:title>
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  </url>
  <url>
    <loc>https://www.kevinroesch.co/recent-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1739922808163-391IT0XN8WTKDECQJJSS/unsplash-image-_XXNjSziZuA.jpg</image:loc>
      <image:title>Recent Work - Strategic Planning &amp; Program Management</image:title>
      <image:caption>Strategic Planning, Scoping, and Workshopping</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1739937918666-ON1J8AGLIL8OTKAP75TH/unsplash-image-o1SKqmgSDbg.jpg</image:loc>
      <image:title>Recent Work - Design System Product Management</image:title>
      <image:caption>Design System Product Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1739922293649-UX6QY034BRVRK2RR4FPS/unsplash-image-nME9TubZtSo.jpg</image:loc>
      <image:title>Recent Work - Design Studio</image:title>
      <image:caption>Design Studio</image:caption>
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    <image:image>
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      <image:title>Recent Work - Reporting Experience</image:title>
      <image:caption>Reporting Experience</image:caption>
    </image:image>
    <image:image>
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      <image:title>Recent Work - UX Toolkit</image:title>
      <image:caption>UX Toolkit</image:caption>
    </image:image>
    <image:image>
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      <image:title>Recent Work - GE Aerospace UX</image:title>
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  </url>
  <url>
    <loc>https://www.kevinroesch.co/design-system-product-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-30</lastmod>
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      <image:title>Design System Product Management</image:title>
    </image:image>
    <image:image>
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      <image:title>Design System Product Management</image:title>
    </image:image>
    <image:image>
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      <image:title>Design System Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Design System Product Management - Light Mode</image:title>
      <image:caption>Light and Dark Mode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740697862710-MDY1OHE4BAP7BDDSCFH6/UfdfctIF21o1yC2HGKyFU7tzGNk.jpeg</image:loc>
      <image:title>Design System Product Management - Dark Mode</image:title>
      <image:caption>Light and Dark Mode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1a93b61c-a0cb-45b6-aed5-0b2fb15f51ce/Product_Management_KPI_Vertical_footer.png</image:loc>
      <image:title>Design System Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740697396185-GDQL1W9DY9XXBLT7KF9P/mXKWNTlJnR7nR9fpI86kCjPeOI.jpeg</image:loc>
      <image:title>Design System Product Management - Before</image:title>
      <image:caption>Planning Page Design System Redesign</image:caption>
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    <image:image>
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      <image:title>Design System Product Management - After</image:title>
      <image:caption>Planning Page Design System Redesign</image:caption>
    </image:image>
    <image:image>
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      <image:title>Design System Product Management</image:title>
    </image:image>
    <image:image>
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      <image:title>Design System Product Management - New Color Variables and Border Colors</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Design System Product Management - Badge Refresh</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1739978467921-TOYCZ2FLJGBPRPCCWU98/TLAwPyzanq3ys6Ivl0x3hRyB4kw.png</image:loc>
      <image:title>Design System Product Management - Flash Message Refresh</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Design System Product Management - Message Card Refresh</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Design System Product Management</image:title>
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      <image:title>Design System Product Management - Interactive Card</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Design System Product Management - Step Progess Bar Vertical</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Design System Product Management - Title Bar Breadcrumbs</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Design System Product Management - Notification Panel</image:title>
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    <image:image>
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      <image:title>Design System Product Management - Dark Theme</image:title>
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      <image:title>Design System Product Management - Planning Page Nested Table</image:title>
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    <image:image>
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      <image:title>Design System Product Management - Design Studio</image:title>
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    <image:image>
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      <image:title>Design System Product Management - Reporting Experience</image:title>
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    <image:image>
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      <image:title>Design System Product Management - GE Aerospace UX</image:title>
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    <image:image>
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      <image:title>Design System Product Management - Strategic Planning &amp; Program Mgmt</image:title>
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    <image:image>
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      <image:title>Design System Product Management - UX Toolkit</image:title>
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  </url>
  <url>
    <loc>https://www.kevinroesch.co/design-studio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-25</lastmod>
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      <image:title>Design Studio</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Design Studio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742932987061-PUCJZQ53FPV37OQ3426B/DesignStudio_HowMightWe.png</image:loc>
      <image:title>Design Studio - How Might We Statements</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Design Studio - Ideation 1</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Design Studio - Ideation 2</image:title>
      <image:caption />
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      <image:title>Design Studio - Ideation 3</image:title>
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      <image:title>Design Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1743026511120-0WOJ9XKNOE6WU0I4PJHG/DesignStudio_DotVoting.png</image:loc>
      <image:title>Design Studio</image:title>
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      <image:title>Design Studio</image:title>
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    <image:image>
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      <image:title>Design Studio</image:title>
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    <image:image>
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      <image:title>Design Studio</image:title>
    </image:image>
    <image:image>
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      <image:title>Design Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742876685106-H1JN43TUM57DXL62RAC8/Campaign_Table.png</image:loc>
      <image:title>Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742876699902-9X2DEZFHPPSLG2JR55SA/Reporting_dashboard_visual.png</image:loc>
      <image:title>Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742876969029-PGGP1ONCPFRQQUC2RVUT/PajsjhmUSQ5TejrXAypJwTW2Wj4.png</image:loc>
      <image:title>Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742876686837-96DM7ZBFQQIBLIL6AY2J/tactic_editor.png</image:loc>
      <image:title>Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742876685107-KCDVOXA644MS7OEHEVEZ/campaign_editor.png</image:loc>
      <image:title>Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742876731158-DI8QDBMZ41JGAIVMQSSB/Report_panel_open.png</image:loc>
      <image:title>Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742876743975-2FH3R2SBLTMET9O9XALP/Reports_Export_Blocks.png</image:loc>
      <image:title>Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722074823-GPTRBXE51HM8N0K7WJYH/unsplash-image-_XXNjSziZuA.jpg</image:loc>
      <image:title>Design Studio - Strategic Planning &amp; Program Mgmt</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740724303129-GL3LCL58S6RSIT40I30H/unsplash-image-o1SKqmgSDbg.jpg</image:loc>
      <image:title>Design Studio - Design System Product Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740687908549-E8YW2B1OF339SO773AFT/ge_celma_109.jpg</image:loc>
      <image:title>Design Studio - GE Aerospace UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722562926-NO1IZRHUR6HA6ISSNSSH/unsplash-image-faixctm2YRQ.jpg</image:loc>
      <image:title>Design Studio - Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722301442-V0N8NXGVNKOC4V6GVVMA/unsplash-image-osSryggkso4.jpg</image:loc>
      <image:title>Design Studio - UX Toolkit</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kevinroesch.co/strategic-planning-and-program-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/92c360e0-4ae9-4bac-9955-54cde9cf5b7c/Assumption_Map.png</image:loc>
      <image:title>Strategic Planning and Program Management - Assumption Map</image:title>
      <image:caption>What are the assumptions? What are the facts? Get a working group to decide on the confidence and importance, it will help build a consensus on next steps. Facilitating this activity became a UX Toolkit item and mentorship opportunity for training research and design teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/8c720563-20a8-43ca-a7f9-e52bf7594412/CTV_Disovery_Scope.png</image:loc>
      <image:title>Strategic Planning and Program Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/4dd1b4eb-6d66-4549-9f82-f290d5a283a3/IMG_7994.PNG</image:loc>
      <image:title>Strategic Planning and Program Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740721979390-BH1E1OJAJ4XQR7BKZYBC/unsplash-image-nME9TubZtSo.jpg</image:loc>
      <image:title>Strategic Planning and Program Management - Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740687908549-E8YW2B1OF339SO773AFT/ge_celma_109.jpg</image:loc>
      <image:title>Strategic Planning and Program Management - GE Aerospace UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722562926-NO1IZRHUR6HA6ISSNSSH/unsplash-image-faixctm2YRQ.jpg</image:loc>
      <image:title>Strategic Planning and Program Management - Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722301442-V0N8NXGVNKOC4V6GVVMA/unsplash-image-osSryggkso4.jpg</image:loc>
      <image:title>Strategic Planning and Program Management - UX Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740724524191-BVSO62SB88CK6BMP3H52/unsplash-image-o1SKqmgSDbg.jpg</image:loc>
      <image:title>Strategic Planning and Program Management - Design System Product Management</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kevinroesch.co/reporting-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/d01c8661-9941-4176-84b1-95a3be8509c9/Reporting_competitor_analysis.png</image:loc>
      <image:title>Reporting Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/816f8ccf-97f9-4fab-9793-c4f30cbb3222/Reporting_KPI_Vertical.png</image:loc>
      <image:title>Reporting Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/50ee1bc7-0c46-4095-b289-0903f1e0bd4d/Reporting_User_Story_Mapping_Workshop.png</image:loc>
      <image:title>Reporting Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/c1f9817c-39a9-404d-9bc5-858bb0f67ae2/reporting_ideation.png</image:loc>
      <image:title>Reporting Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742856085579-LX7BZ82CTN8ZQ0SPLTPF/Navigation_start.png</image:loc>
      <image:title>Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742857566859-2286M26254PDHOXIC0RO/Reporting_dashboard_visual.png</image:loc>
      <image:title>Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742856085049-C1KSYO1LBDX18NE8GGGR/Report_panel_open.png</image:loc>
      <image:title>Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742856085993-0STMA5H8JIBOJYRNW1ZQ/Reports_Create_Board.png</image:loc>
      <image:title>Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742856086938-VKOIATGQUIGMO8A48GLI/Reports_Export_Blocks.png</image:loc>
      <image:title>Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742856087573-WSLZECTQBH21J1FAFGAY/Reports_Export.png</image:loc>
      <image:title>Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742858076948-UYMCZZ5FEECS56VNA32K/Reporting_Data_Vis_1.png</image:loc>
      <image:title>Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1742858076867-DLCP20FTP15GYZNQ7HQP/Reporting_Data_Vis_2.png</image:loc>
      <image:title>Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722301442-V0N8NXGVNKOC4V6GVVMA/unsplash-image-osSryggkso4.jpg</image:loc>
      <image:title>Reporting Experience - UX Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740721979390-BH1E1OJAJ4XQR7BKZYBC/unsplash-image-nME9TubZtSo.jpg</image:loc>
      <image:title>Reporting Experience - Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722074823-GPTRBXE51HM8N0K7WJYH/unsplash-image-_XXNjSziZuA.jpg</image:loc>
      <image:title>Reporting Experience - Strategic Planning &amp; Program Mgmt</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722562926-NO1IZRHUR6HA6ISSNSSH/unsplash-image-faixctm2YRQ.jpg</image:loc>
      <image:title>Reporting Experience - Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740687908549-E8YW2B1OF339SO773AFT/ge_celma_109.jpg</image:loc>
      <image:title>Reporting Experience - GE Aerospace UX</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kevinroesch.co/ux-toolkit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/b23b2bd7-9f8e-4be1-881a-9f6c22fc72c6/journey_map.png</image:loc>
      <image:title>UX Toolkit - Journey Map</image:title>
      <image:caption>There’s an appetite from tech audience to diversify research output with more visual storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/9f98b7ff-e3c8-4082-8bbf-a36632e80088/rainbow_chart.png</image:loc>
      <image:title>UX Toolkit - Rainbow Spreadsheet</image:title>
      <image:caption>Quantitative, visual representation of qualitative data, easily digestible user feedback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/606a1a29-d163-4e1b-8a1a-eedc73e75296/user_flow.png</image:loc>
      <image:title>UX Toolkit - User Flow Template</image:title>
      <image:caption>One of several templates within UX toolkit. Consistency in task and user flows was one of the first practices to enhance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/556e306f-5bd8-478a-a61e-877494f76d8f/UX_Toolkit_Blue.png</image:loc>
      <image:title>UX Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722562926-NO1IZRHUR6HA6ISSNSSH/unsplash-image-faixctm2YRQ.jpg</image:loc>
      <image:title>UX Toolkit - Reporting Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722074823-GPTRBXE51HM8N0K7WJYH/unsplash-image-_XXNjSziZuA.jpg</image:loc>
      <image:title>UX Toolkit - Strategic Planning &amp; Program Mgmt</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740722911315-NBDS4PPHIOVATLKH0XES/unsplash-image-o1SKqmgSDbg.jpg</image:loc>
      <image:title>UX Toolkit - Design System Product Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740687908549-E8YW2B1OF339SO773AFT/ge_celma_109.jpg</image:loc>
      <image:title>UX Toolkit - GE Aerospace UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1740721979390-BH1E1OJAJ4XQR7BKZYBC/unsplash-image-nME9TubZtSo.jpg</image:loc>
      <image:title>UX Toolkit - Design Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/e778a7a2-907f-40cd-885e-e62272f40d83/UX_Toolkit_blue.png</image:loc>
      <image:title>UX Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bce0963b914491b8cb792f0/1739939013411-6VCXOD0FCJ0QO7C8CUW4/BG.png</image:loc>
      <image:title>UX Toolkit</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kevinroesch.co/contact-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-19</lastmod>
  </url>
</urlset>

